How To Create Simple Online Video Courses

00:29:42 | January 29, 2015

Join Matt Childs, head of video strategy at Vidcaster as we discuss the state of online video courses and how to set one up your self. You'll learn about the difference between an online video training solution and a learning management system and how Vidcaster fits into the space. At the end we will complete a 10 minute super demo where we launch a simple online video training site.

This is considered a introduction level webinar and can be enjoyed by all viewers interested in the online video training space. Join us for the next part of this webinar season, coming soon.

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OK. Let's go ahead and get started. So today's webinar is about how to create simple online video training courses. And I'm very excited to walk through a couple of examples and then to also do a live component at the end of the session today. But before we get started, a little bit about us, who are on the line. And Erik, are you on the line? Can you hear us? Erik and I are in different locations today. Yeah, I can hear just fine. Welcome. All right. So I'm a video strategy expert here at Vidcaster. I've come from the video production side of the business and I've translated into software and strategy here in the organization. I work alongside Erik. Erik is also a video strategist here at Vidcaster. So today in the webinar-- we're both online here. If you have questions, go ahead and type them into the question bar on the right. Erik's going to be the person fielding that. And then at the end, we'll go ahead and we'll answer those questions. And if there's information we can't answer today, then we'll continue the discussion. We also have another session coming up that's a follow up to this presentation in a week or so that Erik will you about towards the end of the presentation today. Another thing I want to point out before we get into it-- if you like what you're seeing today and you want to learn more and you want to bypass another session-- you just want to talk to us-- at the bottom of the slide, you'll see there's a URL. It's Vidcaster.com/schedule. Just navigate over to that, select a time that fits on your own and our calendar from our little calendar app, and we can set up a time to talk. OK. So let's go onto the next part, which is the poll question. Erik, do you want to go ahead and take control of that? OK. Sorry. We'll give Erik a second here. He's going to put up a poll question. We want to know from you guys-- is it up? Yep. We're having answers come in. It's about a 60-50 split from yes to no right now. And what's the question? The question is, are you currently using video as a core component of your online training? Oh, OK. And so what are we looking at with numbers here? We're looking at about 50-50 about yes or no. So that's good to know. OK. So video, obviously, is somewhat new to a lot of folks out there on the B to B side. And then for some folks, it's not, right? People have been doing it for years. We'll talk about that in a second. So here's our agenda for today. We're going to look at a couple different technology options. I'm not going to show you the options, but I'm going to tell you what they are. Then we'll look at a couple different things that buyers should consider when they're looking to purchase tools to create a video training course. Then we'll look at examples of successful video training courses. I picked out two Vidcaster customers that we're proud of it and I'd love to show you what they've done with their video training. And then I'll tell you a little bit about Vidcaster and why we're here and how we fit into this whole equation. And then my favorite part-- number five-- in 10 minutes or less, we're going to actually get into the Vidcaster software today and we're going to create a video training course, and within less than 10 minutes. I'm very excited to show that to you. So first, let's talk about the different technology options that are available today for video training. If you've come to this webinar, you're probably either an expert in the space and you're just curious or potentially, you're looking at different options to solve a problem around learning or training or even certification. The options out there can vary. Probably the most common, if you were to go to Google today and type in learning or video learning, you'd find an LMS or a Learning Management System or e-learning system. These are systems that are designed to build courses online. They could have video or they could not. It's up to you to define what that looks like. Some of them do have video hosting components and some of them rely on third party hosting providers like YouTube and Vimeo and some other folks out there. They're generally more robust so they require on-boarding, implementation, and then really, a lot of thought into what those courses look like before they get pushed into the software. So it could require extra consulting work and a little bit more than just hey, I've got some content. I'm ready to go. The other thing that we see out there-- and actually more common now, and a couple of our customers are actually doing this-- which is livestream learning environments. So that's connecting a live person to another live person through a live meeting. And that is done on a scheduled basis. Some of our customers have live training. As an example, a company that does driver training for limousines and buses, once a week, they have a live course and all the attendees flock into that room. The presenter is on camera. And all the students consume that in the live environment. It doesn't exist after that, but it's all in that live environment. And that's a good option if you're trying to have that live impact. The other things we see are homegrown websites with video embedded. So when folks come to Vidcaster, they've sometimes tried to go with this method and that's building that experience themselves, right? And maybe they're on a team that's inside a larger organization. They don't have the resources or the tool sets to work with IT or even the budget to work with IT to build this experience so they go ahead and they build it on their own and it's isolated from the rest of that organization. And maybe they've used YouTube or some other tool sets to create that experience and it's just embedded videos. And then the last here on the list is the online video tools that are designed specifically for this. And we'll talk about this more in a second, in my next "buyer's" section. But really what this is is there's tools out there that are made for organizing video and creating an experience that's not super robust, but robust enough that it meets those trainings goals and allows teams that are isolated in larger organizations to roll out training experiences. And then it enables businesses to be created around that. So that's what we're going to talk more about today. Let's go to our next section and talk about some of the things buyers should consider when looking at video training. And I think it's important to know the difference between an LMS and what we call video training. And we're working on defining this further. As Vidcaster being one of the leaders in the space, we're really working to define, what is this thing called video training and how is that different from just basic e-learning? Because it's just one component or piece of that. But to us, video training is education centered around the video. That means that most of that education work is happening in the video via the content that's being played or displayed, interactivity within that video-- which we'll show you later on in our call here-- but it all happens within that video. So the video's a center piece of that education versus an LMS where you've got courses and then the video is one component of that course or it supports content within that course. LMSs are definitely designed for robust syllabus-- so for lots of content. It's not lean, mean, fighting machine in the sense that you can't take your three or four video courses or videos and put them into an LMS and get a very basic format. You'd probably have to build something a little more robust than that to get the real value out of it. And I mentioned isolated training teams. There's a lot of cases where you need to build training content around a specific product and it's internal for a team or group of people. And looking at an LMS, the budget, the size, the timeline, it takes to get that live is just too much and there's a simple solution needed. And that's why Vidcaster has been working so hard to perfect the things we do here in terms of our video training feature sets. And I think one of the big things we live by at Vidcaster that's definitely core to our values is no IT required. We're trying to make it as easy as possible to launch these experiences versus something like an LMS where it requires some sort of budget. We're not talking a couple thousand dollars. We're talking a good, hefty amount of change for some of these solutions. And it requires a deployment in IT and potentially IT buyoff. So those are some things to think about. Once you've then decided what solution you're going to and what direction, you then want to think about OK, well, do I need to secure my video and how does that fit in? Does my organization have a firewall? And how do I get it to the people-- my select group of employees or team members or whoever it may be. You need to think about security and how that plays into it. This could be protected environments. There's things like single sign on, where you could create that experience and link it into your existing authentication system. And then there's something that's a little less formal than that, which would be putting that content out there, if it's not too sensitive, and then allowing anyone to access that if they provide contact information, kind of like if you filled out a lead form-- same idea. Then the next step up would be, well, what if I want to actually track the people that are accessing this? Maybe this training content isn't for just a select team. Maybe it's a wide variety of folks out in the market. And maybe you want to charge for access to that training content. Or maybe you want to actually track the subscribers. It's free, but you want to know who these people are and you want to message them and give them content regularly. These are all things you want to think about when looking at solutions. We're moving quick here. So the next thing that I want to go over is a couple examples of successful training courses. The first one I'll choose is VMware. And this is a classic case study here at Vidcaster. VMware-- if you know the company VMware, they're a very large enterprise and they focus on the virtualization software space. VMware came to Vidcaster looking to create an online destination for video training. VMware was spending a lot of money and time educating different channel partners worldwide by having on-site workshops and in-person trainings. It's very expensive. And they knew that they could package all those trainings since they were repetitive and they had a nice model that was repeatable-- that they could make that into a standard video. And so that's what they did with Vidcaster. They came to Vidcaster and they launched what they call a Netflix like site for video learning and training. And that, for them, has been great because it allows them to remove those on-site-- even though they're somewhat valuable, to have that on-site interaction with the partners-- but the training portion of it can be online. Since it is public facing, it's opened up a lead generation channel as well. So not only are existing partners viewing this content and learning how to use the vSphere products as an example, prospective partners and even customers are seeing this. And they're learning about the products, they're filling out lead forms to access, content and they're generating leads. So that's another side to look at. But that's an example of-- and I would check it out if you have a few minutes. I didn't squeeze it into this call to look specifically at the details, but you can go to VMware.learning.com. That site is powered by Vidcaster. It hosts video in up to 10 different languages. And you can look at some of the feature sets and courses that are laid out there. The second case study-- popular company right out. Very controversial-- is Uber. Vidcaster works with Uber. They've been working with us for almost a year now. Vidcaster powers a very simple set of training videos for Uber that enables a Uber to train their drivers at a very rapid rate, which leads to increasing their bottom line. And it was really-- for them, as a company that's growing so quickly, a lot of the training was done on site. So that means that there were different regional offices were drivers would come in and they would wait in line and then they would watch, actually, videos in a classroom format and take a written quiz. Then background checks would start and then they would go through that process. Today, most of this is done through video at video.uber.com. And there's actually 10 other sites that do this in different countries and regions. And so for them, it's just an easy-- it's really a simple set of videos. And that's what today's webinar is about-- is about really simple training courses. And for Uber, that's the ticket, right? Nothing complicated. The average driver doesn't have time to go through a robust course, but they do have time to watch three or four videos and answer a quiz. And that's what Uber has done with Vidcaster. So as of today, I think we're over 200,000 drivers trained through the Vidcaster system at Uber. So I've been talking a lot about this. I've showed you stuff. We're moving really quickly. Let me tell you a little bit about Vidcaster and how we fit into this equation. So what Vidcaster is done is we've paired video hosting technology with website technology and we've created what's known as a video site platform. That's the center of the Vidcaster technology. And from there, we made it really easy for folks to launch video experiences-- what are really video sites-- on their own custom domain. So we give you the ability to upload video content. We do all the video hosting and transcoding. We give you a custom player. We give you the ability to choose a number of templates that we have prebaked in our system for different layouts of video-- for video training and other use cases. You can select that and create your designed video experience. And then from there, you can manage that content. You can organize into courses and categories so that it makes sense for user flow. Then you can enrich that content. So we can add chapters and links and quizzes and other things to the video content itself. And then from there, we can distribute it. So whether it's a private experience and it's only for a select team or maybe you want to share it for everyone out there on the web, there's different distribution options that are built into the Vidcaster platform, including integrations with key authentication, CRM, and marketing automation systems-- even some portal systems that are out there that companies would use internally. Behind the scenes, as all this is going down, your viewers are interacting-- your students or whoever's coming to this course is interacting with that content. The Vidcaster system is analyzing that-- all those interactions. So everything from who the person is down to the unique identity being their email address, to graphical representations of those play events. So heat maps. We have clicks. If they're clicking on chapters in a video-- which we'll look at the second-- we can see that, all way down to a very specific individual. And that's how we can report on that, along with all the other typical video analytics that you would get. So I'm going to show you a couple slides here. They'll paint the picture. And then we're going to go to a live thing and we're going to wrap the call with that. So as I mentioned, we give you the ability to launch and manage a public or private video portal. So you can choose, is this public or is it private? It's click of a button. We can give employees, partners, customers-- whoever it is-- an environment that's really organized to consume that video in an interactive way. We can create exams or training elements that can be brought into the video that make it meaningful-- that have results and even have logic for right or wrong answers and can give specific grades based on different criterion-- the way questions are asked. We have dashboard in a management system. So this is not some custom system. This is a package software that's delivered over the web that has a nice backing interface that for you, as a non-technical business user, you can actually launch this thing right out of the box. And I'll show you how easy it is to do. We've got video management so just like you'd find on other platforms. You can upload that content. You can modify the metadata. You can organize it the way you want-- lots of control there. You can enrich that content. So quizzes-- we're going to go into that. This is just a screenshot, but we'll actually go into the live thing in just a minute. And then the user management. So if it's a private environment and you have specific people that want to see this content or certain categories of content, you can control access. You can invite users to the platform. They can have access to that very specific content, all in a white label mode, meaning that everyone will think that this is your site. It doesn't say Vidcaster anywhere when it's employed. Vidcaster's a white label solution for this. Even the emails that are generated to invite specific users to the community or to the course would be customized. And then behind the scenes, analytics. So everything from your conversion data-- whether people are engaging with that content-- to engagement data to table of contents, clicks, to quiz questions answered. There's a whole host of analytics. In our next webinar that we have coming up, we're going to go deeper into this as it relates to training. So Erik will tell you about that at the end and we'll send out a registration link for that. But we are doing a special event coming up in a couple weeks, just focused on this. OK. So here's the fun part. And this is how we'll end. In 10 minutes or less, we'll talk about how to launch a video training course. And I'm going to show you. I've pre-recorded me doing this, just so we can do the best of time, but I'm going to talk through it. So I'm launching a Vidcaster site from scratch. I've just launched that Vidcaster site. Now the next step is to choose my layout. This is what we do, just to get you going. So I want to choose the basic sequential theme. That's going to reformat my site. I'm not going to add a logo, just because we don't have much time. And I'm going to go straight to my new dashboard because we're ready to go live. So I'll click on that. And that will bring me to the back end. There's nothing here right now. I need to get started and building things. So I'm going to add my content. I have my training videos already shot. And now I need to package them into a more meaningful experience. So here they go. I'll go ahead and upload those videos. Our system can handle bulk uploading. So you can select up to 10 videos and the system will automatically upload them all at the same time. And so I'll let that go. And when that's done, then we're going to publish those videos and we'll start organizing them. So now it's done. I'm going to go to my Videos section, under Manage Videos, and we'll see they're now in the system. And I can select all videos and publish them-- make them live. Now we can take a look-- since they're live, we can take a look at what it'll look like on the front end to the end user. So I'll click on Your Site. And that will load the front end. So you can see all the videos are up, but they're not necessarily tied into an organizational flow yet. So they're not grouped together. See, there's no related videos to this. It's just sitting on its own. The next step is to group them together. So we'll do that by going back to the dashboard. OK. So at the Dashboard, I'll go into Categories now. And we'll go ahead and add a new category, which will be our course. So since this is arts and crafts videostream videos, I'm just going to call it Arts Course 1. And since Vidcaster sits on its unique domain, I'll go ahead and create that specific URL for this video or this course. I could add images, description, HTML here to create this category and order this course page, which is actually a unique URL. If I have multiple categories or courses, I can drag and drop and order them on the front end of my template. Now I can add them to that category. So I'll come back to Manage Videos, hit Move to Category, select Arts Course, and then the videos will be then assigned or moved to the Arts Course category. So we can go in the front end now and take a look at that. So you see Browse Category and then Arts Course 1. Click on that. And there are my videos grouped together. And this is my course page. So I can customize this-- add images, text-- whatever. But now you'll see if I click on the video, I have related content. I have the rest of the videos in my course. So now I've got my course piece together. So from here, I've created a nice page where I can comment, have discussions, social share if its public-- there's a number of things. You can actually embed technology here if you want to have live chat, if you want to have star ratings. If you want to have pretty much anything, you can embed that here on this page. But I'll go ahead and post a comment just to show you how that works. There's a built in comment section. So I went ahead and published. So now the next step is, let's take a specific video and let's enrich it. Let's add that quiz and the chapters. So I'm going to go to that first video. And I know I'm moving fast here. I'm going to click into the Interactivity tool set that we have and I'm going to go ahead and click the little hamburger icon. I'm going to create a menu for this video. So this is the interactivity. This is the enrichment part. I'm going to create chapters so a student could come, watch a video, and then come back later and jump back to certain parts or choose to go to those parts initially. So I'll create a bookmark. And we can label this here. I'll actually call the first one Bookmark 1. So I'll go ahead and create that at that point in the video. And you can see the stars on the timeline below. That's where I'm dropping my bookmark. So I'll click on it at another point in the video. But these could be the different points or topics in that video. So I'll add a bookmark here as well. Plug in that little bookmark icon, call it Bookmark 2. Done. And there's a number of sub options there, but I can test to make sure these work. So Bookmark 1; Bookmark 2. It's that simple. OK. Now that I've got that, I want to put a quiz towards the end of the video. So I'm going to click all the way here towards the end of the video, find a spot-- right there's good. OK. I'm going to add quiz. I'll click on the Quiz button and that will bring up the quiz features there. So I can start to create my quiz questions. And there's a number of option-- review screen, pass or fail options, answer types. And there's even more on the menu to the right. You'll see there's view mode. You can choose the seconds-- times when things come in, et cetera, even what are right or wrong logic. It's all done from here. But I'm just going to create a couple simple questions for my quiz. It's multiple choice in this case, because that's what I have set up. And I can create a quiz at one point of the video, pause the video and stop, have someone watch another topic at another quiz point at that point of the video, or I can have it all at the end. And I'm just putting one in this video, but there's a number of options of where you can place this in the content. Some of our customers like Uber, for example, they like to show a little bit of content-- maybe a topic-- and then they'll have a quiz versus consuming five videos and then having the quiz. It's just better to do it piece by piece. And the way that our system tracks it, it'll piece it together so you can see, hey, these videos [? are ?] [? all-- ?] [? or ?] all these quizzes questions and results are related to this set of videos. OK. So I went ahead and created the second question. I'm going to hit Done. And you'll see the questions are now in the video and we've got our quiz. So let's go take a look in the front end. So I'm going to go back to that video. And let's take a look. So the video starts playing. Again, drag my mouse up. There's our menu. Let's test it. Bookmark 1, right? Bookmark 2. And our systems tracking analytics around that, as we do that, we know specifically who's doing that and what they're clicking on. And then the next thing is the quiz. So that will come up here. And remember, we dropped it in right there. There it is. So there's the quiz. It stops the video. And we can choose whether it's optional or they must get it right or wrong to continue. I'll go ahead and answer those questions. And then it'll say, well, let's review those answers. OK. And cool, and done. OK. So we've done it. We've created a simple course with a quiz at the end of it. I'm going to log out and actually see the results. So here it is. We'll go back to that specific area of the page where all this content is. Now, what if you want to make this protected? That's public. Let's make this protected. And that's one of the high points of the Vidcaster system is the security. So I'll go to General on my dashboard. And I want to make this available only for my team of, say, five people. So I'm going to go to my security option, which is only authorized users can login. That means I need to invite them manually. So I'll save those changes and I'll go and I'll log out again. And you'll see now, my content is protected and I can, from the back end, invite them to the Arts and Crafts sites. So there you have it. In less than 10 minutes, I just launched a video course with interactivity. And there you have it. That's Vidcaster. So let's move on to Q&A. Erik, are you there with us? [INAUDIBLE] Yes, I'm here. We have some great questions. I've got great answers. [INAUDIBLE]. Great job, Matt. So let's start with-- kind going off the quizzes, someone asked, can quiz logic make you jump around the video? And I think what the person is asking about is, if you get an answer right or wrong, can it move you throughout the video so you can either re-watch something or it can skip ahead because you don't need to watch something? Yes. That is an option. So depending on an answer, it can jump to another point in the video. If the answer involves understanding a piece of content that may be coming up again at the point of the video and it needs to just fast forward or get ahead of that or jump ahead of it, you can set it to do that. That's some of the advanced feature sets that it does offer. And even potentially linking to another video, if you wanted to, based on the answer. Great. OK. Next one kind of playing off the interactivity. Is it possible to add hotspots, additional content, and other interactivity? Yeah, it is. So I didn't go into that today, but interactivity in Vidcaster features hotspots-- so being able to select a portion of the video and make that clickable to a link or actually to another point in the video. So just like we talked about jumping to another time, you can make that hotspot jump to another time in the video. There's drawing tools. There's image annotations. So you can upload images and make them icons-- clickable. There's text, so you can write and make text clickable. There's chaptering. And then there's some other beta tool sets out there for embedding iframes and other things in there. But those are the standard functions, along with quizzes, that are built into that. Speaking of private sites, as you touched on at the end, we had a question. Can you bulk invite within the private site video options? You can. So you can take a spreadsheet of users and bulk invite them. You upload them into the Vidcaster system. And we didn't go over this today on the presentation and maybe we can set up a sub presentation around just user management in Vidcaster, because I think it's valuable to go over. But yeah, you can invite-- upload a spreadsheet into the Vidcaster user management system. That will send auto invites out to all those people. They'll then create their account through that process. And remember, that's white labeled, so the emails that they receive are completely branded with your brand. All right. Just a couple more. We got two, three minutes left. So we'll rapid fire. What happens if you add a category after a user is added? What happens if you add a category after a user-- do you mean, will they be assigned to that category, or what-- I guess I don't-- I think the question is, can you add a user to a new category that's created? The answer is yes. Yeah. Yeah. So if you add a user to a new category, then the next time they log into the account, they'll then see that category option available to them. Yeah. I believe it's just a couple check marks saying you just-- as a user, you just pick which categories are available. Yeah. Absolutely. And I think this is-- Erik, this is great for other session, to do. Yeah. Absolutely. Can the quizzes function as a poll to collect and analyze results over time from any viewers? Yes. We do have a couple customers using it in that way. They're more B2C use cases or trying to understand what a viewer's doing. So placing it in a [? post ?] [? roll ?] state and setting up as poll questions is definitely a good use case for the quiz feature set. Great. And then finally, the last question that we have that we can do is, are there any size restrictions on the video file that you're uploading? So in the perfect world, any file should upload, but the way our system is restricted, as a default, is to two gigabytes up at any time for any file. So you could have 10, two gigabyte files simultaneously uploading. But that's kind of our hard cap. And if it's over two gigabytes, you might want to stop and think, OK, that's kind of big for an online video file. What am I working with? Maybe I need to compress this. But that is a pretty large file, in general. So yeah. That's great. Well, if we didn't get to answer your question, we'll be sure to follow up in an email answering your question. Thank you for attending this webinar. Don't forget-- look out for another invite to the next webinar, which will be, how to analyze your simple online video course. So we'll dig into the analytics behind-- on the back end as an admin-- where you can really understand what your users are watching and what they're clicking on and if they're actually engaging with your content. So thank you so much for coming out. I know Matt loved it. And so, can't wait to see you guys on it again. All right. Thanks, everybody. Thanks for your support. We'll talk soon.